For many of us, a new information technology is an innovation: Designers and developers painstakingly make the technology not only novel, but also better and useful; adopters and users struggle to make sense of it and learn to use it. This is what we call first-order innovation. Further, for even more people and organizations, new IT helps them find new ways to develop and provide new products and services. In other words, new IT can innovate innovation.
How does this second-order innovation happen? How do you use new IT to improve the way you innovate? When would such second-order innovation backfire? If these questions interest or bother you, please join us on Monday, February 2, 2-3 pm, in Hornbake 2116, for the second meeting of the iSchool Innovation & Entrepreneurship Reading Group. Light, healthy refreshments will be provided.
The iSchool Innovation & Entrepreneurship Reading Group (ischool.umd.edu/innovation) aims to disseminate and advance knowledge of innovation and entrepreneurship. In Spring 2015, we meet on Mondays, 2-3 pm to discuss classic and new articles on key issues in innovation and entrepreneurship, in conjunction with INST 621: Managing Digital Innovations in Organizations. All members (students, staff, and faculty) of the UMD community are welcome to attend any session. This group is sponsored by the Center for the Advanced Study of Communities and Information (CASCI) and led by Dr. Ping Wang (firstname.lastname@example.org).
On February 2, we will discuss the following article:
Hopkins, M. S. “The Four Ways IT Is Revolutionizing Innovation: An Interview with Erik Brynjolfsson,” MIT Sloan Management Review (51:3), 2010, pp. 51-56. Available at http://sloanreview.mit.edu/
See our full schedule at http://ischool.umd.edu/