University of Maryland

Content Analysis

Social Media is no longer a foreign concept in the current business environment. Companies, for the most part, understand the value that an effective Social Media strategy can add. Following are some of the tools that can be used for Content Analysis:


  • Atlas.ti is used in analyzing user interaction on Social Media platforms, in order to generate feedback that may assist companies in developing and maintaining a customer-focused Social Media strategy.
  • CAT, or Coding Analysis Toolkit, is a free and open source software suite that is hosted by the University Center for Social and Urban Research, at the University of Pittsburgh.  CAT is able to import Atlas.ti data, but also has an internal coding module, and was designed to use keystrokes and automation as opposed to mouse clicks.
  • Dedoose is a web application based out of UCLA that is used for qualitative and mixed methods research.
  • LibreQDA is a free, Spanish language application that can be used for various forms of content analysis.
  • Saturate is an application that facilitates simple, collaborative qualitative analysis through Twitter.

Content Analysis Resources