University of Maryland

Innovation & Entrepreneurship Reading Group: Innovating with Big Data

April 4th, 2015 by

Innovating with Big Data, Invitation #10

“You can’t manage what you don’t measure,” as both W. Edwards Deming and Peter Drucker reportedly said a long time ago. Today, Big Data is changing how we manage information and organizations. As many are hailing the technological wonders of Big Data, we would like to take a close look at the implications of data science to management and innovation. On Monday, April 6, 2-3 pm, in Hornbake 2116, at the 10th meeting of the iSchool Innovation & Entrepreneurship Reading Group, we will explore the types of organizational culture, leadership, talent management policy, and decision-making practices that contribute to the outcome: “data-driven decisions are better decisions,” as well as circumstances and factors that lead to the contrary. Light, healthy refreshments will be provided.

On April 6, we will discuss the following article:
McAfee, A. and Brynjolfsson, E. “Big Data: The Management Revolution,” Harvard Business Review (90:10), 2012, pp. 60-68, available at (HTML) or (PDF).

The iSchool Innovation & Entrepreneurship Reading Group ( aims to disseminate and advance knowledge of innovation and entrepreneurship. In Spring 2015, we meet on Mondays, 2-3 pm to discuss classic and new articles on key issues in innovation and entrepreneurship, in conjunction with INST 621: Managing Digital Innovations in Organizations. All members (students, staff, and faculty) of the UMD community are welcome to attend any session. This group is sponsored by the Center for the Advanced Study of Communities and Information (CASCI) and hosted by Dr. Ping Wang ( See our full schedule at .