CASCI Reading Group (Sept 24) – What Clients Don’t Get About My Profession: A Model of Perceived Role-Based Image Discrepancies

Starting in the Fall 2013, CASCI will sponsor a reading group every other week.

The purpose of the CASCI Reading Group is to provide an opportunity for us to read and discuss theory-oriented research papers that introduce concepts and models that could be applied to describing, explaining, and addressing situations that arise at the intersection communities, technology and information.

For more general information see the CASCI Reading Group page at the CASCI Commons.

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What Clients Don’t Get About My Profession: A Model of Perceived Role-Based Image Discrepancies

CASCI Reading Group 
Tuesday, September 24, 12pm – 1pm
2116 Hornbake Bldg, South Wing

Professionals routinely have to deal with discrepancies between their self-image and public perception of their role.  On a personal level these discrepancies affect job performance, professional outlook, and state of mind.  Organizationally, the have the potential to affect resource allocation, service provision, and stakeholder evaluations.  This paper provides an overview of existing theories of image and identity theories, relates those theories to issues of professional identity, develops the idea of role-based image discrepancies, and empirically examines the strategies that professionals and professional organizations use to address them.

Vough, H., Cardador, T., Bednar, J., Dane, E., & Pratt, M. (2013). What Clients Don’t Get About My Profession: A Model of Perceived Role-Based Image Discrepancies. Academy of Management Journal. Vol. 56 No. 4 1050-1080.