Learning through teaching: ATLAS.ti and Social Media

Andrea Potgieter
University of Johannesburg, Department of Information & Knowledge

Tuesday, September 17, 2013
2116 Hornbake

Social Media is no longer a foreign concept in the current business environment. Companies, for the most part, understand the value that an effective Social Media strategy can add. Firstly, this talk will reflect on the possible use of ATLAS.ti in analysing user interaction on Social Media platforms, in order to generate feedback that may assist companies in developing and maintaining a customer-focused Social Media strategy. The speaker will also discuss the decision to apply ATLAS.ti for this specific purpose, as well as the challenges and victories that were faced in introducing a post-graduate student to this tool.

Bio

Andrea Potgieter is a lecturer at the University of Johannesburg’s Department of Information & Knowledge Management. Her research focus is on Social Media and she has a keen interest in Competitive Intelligence Strategies and Tools.

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